Palma declaration: Tourism Ministers aim at a new sustainable business model for European tourism

On October 31, EU tourism ministers convened for an informal meeting in Mallorca, where they committed to endorsing the social sustainability of tourism in the EU by formally signing the ‘Palma Declaration.’ The primary objective of this declaration is to propel the tourism industry towards a new, sustainable model – one that prioritizes environmental friendliness, digital integration, inclusivity, and resilience and equips the sector to confront future challenges. 

HOTREC stands firmly behind the Declaration, aligning itself with the Member States’ shared commitment to fostering the competitiveness of European businesses and cultivating a conducive environment for the development of the tourism sector – particularly for SMEs.