HOTREC’s Insights at the Bled Strategic Forum: Shaping the Future of Tourism

HOTREC’s Insights at the Bled Strategic Forum: Shaping the Future of Tourism / Live from the network

On 29 August 2023, HOTREC had the pleasure of participating in the 9th edition of the Bled Strategic Forum, held in Bled, Slovenia, in collaboration with our member, the Tourism and Hospitality Chamber of Slovenia (TGZS).

Ms. Marie Audren, HOTREC’s Director General, joined other distinguished speakers on the panel titled “Knowledge-based society and professions of the future in tourism.” The discussion focused on the evolving labour market and the most pressing challenges facing the industry, such as workforce shortages and the digital and green transition.

Ms. Audren emphasized the crucial role that aspects like work-life balance and gender equality play in attracting & retaining the industry’s top talents: “In an ever-transforming world, the magic words will be skills, training, and fairness,” she mentioned during the conference.

A video recording of the panel is available here.

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